By Ngozi Opurum, Daily Times-Nigeria
The United Sounds of Africa (USA) would kick off their first ever North American tour with Tuface, M.I, J.Martins.
Organised by Interglobe Entertainment Group (IEG) and Live Nation, the tour would get together new and existing partners to create music and cultural connections with their individual brands in the context of a global music agenda.
"United Sounds of Africa presents a perfect platform to connect with fans of the beautiful music coming out of Africa and taking the world by storm. I am excited and it is going to be a lot of fun," Tuface said.
IEG is a global leader in media and entertainment, while Live Nation Entertainment is the world's leading live entertainment and eCommerce company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.
"I am proud to be joining Tuface and everyone on stage as a part of this very first United Sounds of Africa tour. I think American audiences will be blown away by the talent and diversity onstage and by how much the African music scene has to offer. These will be amazing shows," M.I. said.
The tour which kicks off on August 1 in Houston, Texas, has Timi Dakolo, J. Martins, Iyanya, and Brymo as artistes to perform.
IEG created the USA project to bring the best African music vocalists /artistes /composers together for a series of live performances uniting Africa's diverse musical cultures. In addition, the USA tour will connect current African artistes with those of the diaspora, continuing the legacy of such globally successful, African-born artists as Akon, Sade, and K'naan.
"This will be an open platform for any audience that relates to a musical exchange and collaboration from one continent to the other. This tour presents Live Nation with the unique opportunity of introducing some of Africa's top musical talent to crowds across the country," Jay Belin of Live Nation said.
CEO Efe Omorogbe of Now Muzik, said, "We at Now Muzik are very proud to partner with Interglobe Entertainment Group and Live Nation on the U.S.A platform. We look forward to a thrilling experience on this tour and more importantly, we hope that the platform delivers for our artists, Tuface, Timi and J. Martins, along with many other exceptional African talents, the much-needed in-road into the mainstream American circuit."
